Sarah Kelly OAM is a Professor and Executive Director of the QUT Leadership Institute. She is an experienced commercial lawyer, and non-executive director across sport, tourism, technology, and professional services sectors. Sarah is globally known for her expertise in the business of sport, sports technology, governance, and sports law. Her recent published work includes mega-event legacy, sport sponsorship strategy, sports integrity and governance, sports diplomacy, social impacts of esports and women’s sports commercialisation. Sarah’s professional career is marked by various leadership roles, as Deputy Chair of the Brisbane Lions AFL Football Club, Chair of the Australian Sports Foundation, and as a non-executive director of Events Management Qld and Advisory member of the Brisbane 2032 Games Organising Committee. Sarah holds a PhD in sports marketing, an MBA, and degrees in law and commerce. Sarah’s commitment to gender equality is exemplified by her Queensland leadership of the Minerva Network and support in establishing the inaugural AFLW team at the Brisbane Lions. Sarah’s research, education and consulting work embodies a commitment to leveraging sport and education as catalysts for societal change.
